Here's a cute story about the process of designing a new logo for Purl Soho. I happen to stumble upon thier blog, the purl bee, today and I'm so happy I did!
The evolution of their two stores joining into one large store this April is what lead to the re-designing of thier logo and it sounds like they had a lot of fun designing, with the help of Brooke from inchmark (another great blog!) and Natasha Tibbets, a digital art designer for the New York Times.
The evolution of the digital design to the hand tracing and how every slight change make all the difference is so interesting and beautiful!
( on purl bee via inchmark)
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